Email Me at eefurey (at) gmail (dot) com
I can meet you at the intersection of storytelling and innovation.
I can use transformational creativity to connect iconic and lesser-known brands more deeply to their guests and engage new audiences.
I can lead teams to raise the bar of excellence and do it with joy, and I can connect the dots across organizations to drive progress faster. Business moves at the speed of trust and I build it genuinely.
But I didn’t get here the usual way.
I spent a rigorous, wildly creative decade at Martha Stewart Living Omnimedia as an editor where I touched every lifestyle category and learned from quite literally the best of the best. I know what excellence is and how to achieve it. Thank you Martha.
A leap to Target grew the strategic marketer in me. On our in-house creative team, I worked across broadcast, social, digital and print under the tutelage of those that crafted one of our nation’s most beloved brands. I art-directed (and hosted!) Target’s first ever YouTube marketing series. I co-piloted Target’s approach to GenZ marketing (ask me about an epic roller skating Halloween party photo shoot at LA’s World on Wheels). I designed an iconic holiday catalog with a giant, practically-made mylar-fringe bullseye on the cover with my team. I innovated retail environments and experiences at Target stores across the country through seasonal design. Generating brand love and guest connection was core to my experience.
Now I captain the creative team at Shipt. Building bridges across the organization and leading innovation in marketing at a startup’s pace. My first task upon arriving at Shipt? Re-invent our brand’s identity. From there I led celebrity campaigns, helped to stand up an internal studio for greater velocity of production, and created career pathways for under-represented voices in marketing alongside my team.
I’m told wherever I go I build culture, focus teams strategically, and fill the air with crackling creative energy.
I may have non-traditional roots, but I’ve learned to hone my passion and rich experience to drive businesses to connect and stand out in the marketplace. I love people and I know how to bring them along and lift them up.
I’m also an entrepreneur. As co-founder of funeral styling and memorial planning business Going Out In Style, designer and founder of apparel brand Chapeau Patrick, and floral installation designer and co-founder of Bud Buds, I am always honing my craftsmanship and exploring. I’ve also got two magical little beams of light energy in the form of children that have taught me more than any adventure that came before them.
I can’t wait to meet you! XO, EF
Email Me at eefurey (at) gmail (dot) com
